Logo analysis Redbull

 

Uniqueness

The redbull logo is unique and recognisable by people world wide, thanks to the symbol of the 2 bulls facing each other.

Holding Power

The use of colours in this logo allow it to stand out. It draws the attention of the viewer even from a distance.

Tone of voice

The use of powerful primary colours give the logo a strong powerful feel. Used in combination with the sun and the 2 bulls, the logo gives a strong energetic feel which describes the brand perfectly.

Graphic excellence

The logo originated from a Thai energy drink named Krating Daeng in the 1970’s. As the brand logo was already extremely popular in Asia the illustration of the logo was kept and the redbull font was created. The logo has remained strong and highly recognisable and has been used in other ventures that hold the redbull name.

Reputation
The redbull reputation is popular from business men to students . With the slogan “gives you wings” the brand has been marketed as an energising, fun item with great impact. The logo and brand also symbolises being focused and in some cases outrageous. They have also sponsored many people and events with involve record breakers/ people who are willing to go that 1 step further and people who are willing to do what has not been done before. Their most recent sponsorship being in Felix Baumgartner who free fell from ‘space’.